Question 01
What have you built
that the market
does not know about?
The track record, the company, the research, the thing you are actually known for inside your industry and nowhere else. Plain language is fine.
Give us a couple of sentences so we can assess this properly.
Question 02
What do you already
have sitting unused?
Distribution is cheaper and faster when the asset already exists. Pick whichever is closest.
Pick the closest option.
Question 03
Where does your work
reach people right now?
Rough numbers are fine. A small figure here is not a problem, it is the reason you are on this page.
Both fields, please. It takes two seconds.
Question 04
What is not landing
that you expected
would have by now?
Be blunt. This is the question that tells us whether the problem is distribution, positioning, or something we cannot fix.
A sentence or two is enough.
Question 05
Twelve months from now,
what has to be true for
this to have been worth it?
Specific beats ambitious. "Three paid keynotes and two inbound board approaches" is more useful to us than "more visibility".
Tell us what the outcome looks like.
Question 06
What range are you
working with for this?
We ask so we do not waste your time, and you do not waste ours. Nothing here is a commitment.
Pick a range so we can route this properly.
Last step
Where do we
send the reply?
No phone number. We will not call you out of the blue, and you have not agreed to a call yet.
We need a name and a working email address.
Review
Check it,
then send it.
A person reads every one of these. Use Back if you want to change anything.
Tick the box and we will send it.
That is with us.
Now we read it.
Thank you. You will hear back within 48 hours, either with a call invitation and a clear agenda, or a straight no with the reasoning behind it.
We do not send follow up sequences. One reply, from a person.